About Us
Our story
We grew up on Transformers and ThunderCats. On Dragon Ball episodes recorded off the TV and worn-out VHS tapes traded at school. On toy shop windows that you'd walk past three times before finally going in.
The obsession never really went away - it just evolved. The figures got more detailed, the shelves got bigger, and the hunt for that one missing piece never stopped.
ZERO VARIANT exists because we wanted a shop run by people who actually understand this stuff. Who know the difference between a reissue and an original. Who get why you'd pay extra for a mint box. Who won't look at you funny when you explain why you need two - one to open and one to keep sealed.
We're based in London, UK.
What we stock
Action figures, statues, model kits, and collectibles - sourced from reputable manufacturers and distributors worldwide. From classic lines to new releases, official products to quality third-party figures, if it's worth collecting, we're interested.
No bootlegs. No knockoffs.
How we work
- Genuine only - No bootlegs, no knockoffs, no exceptions
- Packed properly - We treat your order like it's going on our own shelf
- Free UK delivery on all orders
- Condition matters - Need it kept mint? Just let us know
- Actual humans - Questions get real answers, not scripts